MY GREEN WINDOW
Berlin's solution to greener living
Welcome to the world of MyGreenWindow. We're a startup venture from Berlin who are making vertical planting an affordable option for everyone.
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PRODUCT
MISSION
We're driven by a desire to bring the benefits of indoor greenery to urban homes. To do this, we have developed a system which fulfills three key criteria:
Affordability
Vertical planting is currently an expensive status symbol which is not economically viable for the vast majority of people. We're changing that.
Simplicity
Our system can be assembled in a matter of minutes and the installation is as simple as hanging a picture frame. No specialist skills are needed, and once installed the system will care for plants with almost no external input.
Sustainability
By keeping our supply lines short and basing production in Europe, we reduce the carbon footprint of our manufacturing process. This additionally ensures that components are produced in areas where workers rights are respected.
STORY
Back in 2019 James Whitehead was doing the field work for his PhD in urban soil ecology in Berlin. Berlin is a very green city, but James was still struck by how grey the most densely populated locations could be. The benefits of greenery were missing from where it was most needed. From this observation, MyGreenWindow was born.
TEAM
Dr. James Whitehead
Founder and executive lead
James developed the initial concept for MyGreenWindow whilst carrying out field work for his PhD in urban soil ecology. James is a Brit who has been based in Berlin since 2018, before which he studied Plant Science at Lund University, Sweden.
Maximilian Jacobi
Technical support
Max studied horticultural phytotechnology at the Hochschule für Technik in Berlin. He later worked in the seedling industry. From his childhood he has been fascinated by plants, and brings a substantial amount of horticultural know-how to MyGreenWindow.
Ayesha Siddiqa
Product support
Ayesha is an industrial product designer who is adept at graphic design. She joined the team originally as an intern, during this period she developed MyGreenWindow's brand identity and logo. She is now instrumental in the product development of MyGreenWindow.
Lien Nguyen
Intern - Animation
Lien is working on an animation which, when finished, will be used to massively increase MyGreenWindow's reach.
Support
MyGreenWindow is also supported by an ecosystem of helpers. Physical engineer Alexander Schmidt helped us develop the initial frame prototype, and we also receive business mentoring from Profund Innovation, Freie Universität Berlin, where we are incubated. We also use a prototyping workshop at The Centre for Entrepreneurship, Technisches Universität Berlin
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