The affordable vertical planting system


Welcome to the world of MyGreenWindow. A startup venture aiming to make vertical planting an affordable option for everyone.

We are a team of scientists and engineers based in Berlin, Germany, funded by the Berliner Startup Stipendium.

Please take a peek at what we're currently up to on our InstagramFacebook, Twitter and LinkedIn pages.



We're developing a vertical planting system which will function as a viable interior design option for a mainstream audience.

20230130_162003 (1)


We are determine to retail below 200 euros. That's half the price of similar products currently available.


Our system can be assembled in a matter of minutes and the installation is as simple as hanging a picture frame.


Watering and lighting are automated in MyGreenWindow. Our product will take care of itself for weeks at a time.



Back in 2019 James Whitehead was doing the field work for his PhD in urban soil ecology in Berlin. Berlin is a very green city, but James was still struck by how grey the most densely populated locations could be. The benefits of greenery were missing from where it was most needed. From this observation, MyGreenWindow was born.

MyGreenWindow is now a team of three highly skilled co-founders, all dedicated to bringing vertical planting to a mainstream audience.


Dr. James Whitehead

developed the initial concept for MyGreenWindow whilst carrying out field work for his PhD in urban soil ecology. James is a Brit who has been based in Berlin since 2018, before which he studied Plant Science at Lund University, Sweden.


Dr. Leonie Grünfeld

is a biologist from Berlin with a background in ecology and conservation. She learnt to coordinate large greenhouse experiments during her PhD and now uses these skills to streamline MyGreenWindow's supply-lines.


Maximilian Jacobi

studied horticultural phytotechnology at the Hochschule für Technik in Berlin. He later worked in the seedling industry. From his childhood he has been fascinated by plants, and brings a substantial amount of horticultural know-how to MyGreenWindow.


MyGreenWindow is also supported by an ecosystem of helpers. Physical engineer Alexander Schmidt helped us develop the initial frame prototype, and we also receive business mentoring from Profund Innovation, Freie Universität Berlin, where we are incubated. We also use a prototyping workshop at The Centre for Entrepreneurship, Technisches Universität Berlin

Mailing list

Sign up to our mailing list to get the first chance to pre-order our product and get exclusive offers.

We use to store your email address, you can unsubscribe whenever you like.


* indicates required